Social media is a part of everything we do in today’s society. According to ComScore’s most recent report, Canadians spent 41 hours online each month in 2012.
Ken Pearson, Digital Content Manager for Metroland’s Durham Division gave some insightful information about how crucial it is to be online and current. Not only is it the best way to reach a large amount of people all at once but it also offers more flexibility in how you present your information.
Pearson said, “This is why I love social media. If I didn’t have social media, I wouldn’t have the page views,” continuing that without those page views he and the company would make less money.
Social media allows you to connect with your readers and generate traffic on your website in a fun and creative way that engages everyone.